Trends can either be fads, short-lived crazes, or developments with lasting impacts. Take cellphones and their super-charged relatives smartphones. From telecommunications to the internet and work habits, smartphones have taken over in a few short years and changed many aspects of daily life. At this point it’s safe to say that they’re no fad, and the transition toward mobile technology and accessibility is a permanent shift.
Pew Research Internet Project statistics reveal the ubiquity of mobile technology and the potential of its power.
For American adults as of January 2014:
- 90% have a cellphone
- 58% have a smartphone
- 32% own an e-reader
- 42% own a tablet device
May 2013 Pew Research findings showed that 63% of adult cellphone owners used their phones to go online. It also revealed the percent of adult cellphone owners engaging in other phone activities:
- 52% – email
- 50% – app downloads
- 49% – location-based information and recommendations
- 48% – music
- 21% – video call or chat
- 8% – “check-in” and share location
Interestingly, over a third of cellphone internet users said they mainly access the web via their phones versus another device, like a desktop computer.
2014 mobile stats from Search Engine Journal:
- Americans spent an average 2 hours a day on a mobile device.
- One in four web searches is done on a mobile device.
- Over half of mobile users won’t recommend a company with a poor mobile site.
Impact of Mobile
In changing how – and how often – people access the internet, smartphones have also changed business and marketing.
Apps & Social Media
Not just for games, apps enable smartphone uses to access favorite desktop sites more easily as the content is optimized for mobile use. Companies with mobile apps include the NFL, The New York Times, and social media giant Facebook.
Responsive Web Design
A site that’s easily readable on any device is important as mobile searches continue to increase. Even though smartphones didn’t even exist that long ago, people are already demanding more of them in terms of capability and quality. They basically expect the same information, accessibility, and download speed from smartphones as from desktops. Responsive web design can meet these demands. Check out NADA’s blog about responsive web design for more information. Remember that stat about users not recommending companies with poor mobile sites? It’s one reason responsive web design will be a lasting trend and business must-have.
Social media isn’t just for keeping in touch with friends and family. Companies picked up on it to reach and engage with target customers. Social media marketing has grown with targeted and sponsored ads that pop up on both desktop and app platforms.
Mobile design is also good for SEO. SEO should be in everyone’s marketing strategy in part because Google’s algorithm takes into account sites optimized for mobile platforms. Good mobile sites get lower bounce rates, which is good for Google organic rankings.
Staying Ahead of the Curve: Orange County Custom Website and Mobile Design
Today’s reality is that internet presence is important even for small firms, so a great custom website is a smart investment. But, Smartphones and other mobile devices have shifted the computing paradigm: they’re here to stay – meaning mobile web design is, too.
As the power of mobile grows, investing in mobile design now will set you ahead of the curve as competitors may still be trying to catch on. NADA GLOBAL has been providing Orange County custom website design with WordPress. WordPress is an amazing website development tool. It’s an easy to use platform that’s incredibly versatile, and NADA’s team has leveraged that versatility to create custom Orange County websites that are responsive. These custom sites look great no matter the device – desktop, tablet, or smartphone, so there is no loss in quality or content. Potential clients and customers are out there, and they’re searching for answers on their smartphones. Mobile technology is not a trend that will fade, so now is the time to meet the new demand.
Check our custom WordPress websites for mobile and desktops or contact NADA GLOBAL to ask how we can help you develop a mobile web strategy.