The Power Of PPC, Google Adwords, SEM and more with NADA GLOBAL.
At NADA GLOBAL we take pride in digital marketing strategies that are not only ahead of the curve–they create the curve! We are thrilled to be making major contributions in the world of digital marketing and making a difference in so many lives.
As digital platforms are increasingly incorporated into the realm of marketing, “digital marketing” campaigns are becoming more and more prevalent- and powerful.
Just like a successful stock portfolio, a diversified arsenal of digital marketing techniques and plans are necessary for a thriving business. The team of marketing specialists at NADA GLOBAL believes that a combination of top notch PPC, SEM and Google AdWords seems to yield maximum benefits for clients.
There are many keywords associated within the umbrella term of “Digital Marketing”
- PPC Advertising (Pay-Per-Click Advertising – including ads on Google AdWords, Yahoo and Bing – more below)
- SERM (Search Engine Reputation Management – sort of like Public Relations Management for your business’s reputation on search engines)
- Digital marketing activities are
- (SEO) Search Engine Optimization
- (SEM) Search Engine Marketing
- Content & campaign marketing
- SM, SMO Social media marketing and optimization
- Email & Direct Marketing
- Games, optical disks and any other form of digital media.
- Mobile phones for SMS, MMS non-Internet channels
Digital Marketing: It’s All About Communication
One really positive way to look at the still growing field of digital marketing is that through digital communications businesses are creating a multi-communication channel where information can be quickly exchanged around the world by anyone, without any regard to who they are.
This new open format for the exchange of valuable information and communication means a key objective is engaging our digital marketing customers and allowing them to interact with a brand through the servicing and delivery of digital media.
Digital marketing is also sometimes referred to as “online marketing,” “internet marketing” or “web marketing,” which are all means of communication in the modern age. No matter what type of business you have, digital platforms are increasingly incorporated into marketing plans, as people use digital devices instead of going to a physical address.
Communications via word of mouth and peer-to-peer dialogue seem to have a much greater effect on customers since they are not sent directly from the business/company and are therefore neither planned- nor overwhelming. Let’s face it, as customers we are more likely to trust other customers’ experiences. It is advantageous for digital marketers to use this powerful tool and to utilize social media platforms to connect with their customers and create these dialogues and discussions.
SEM, PPC and Google AdWords
SEM By using SEM (search engine marketing) you have the opportunity to put your business ads in front of motivated customers, who are ready to buy at the precise moment they’re ready to make a purchase; there’s no other advertising medium that can do this! With billions of businesses out there all vying for the same Internet eyeballs, it’s never been more important to advertise online, and SEM is one of the most effective ways to promote your products and grow your business.
Search engine marketing has transformed in the last year alone to mean the act of marketing a business using paid advertisements that appear on search engine results pages. As marketing advertisers, we can bid on keywords that users of services such as Google and Bing might enter when they are looking for certain products or services, which gives us the opportunity for our ads to appear alongside results for those search queries.
Because Internet users enter keywords into search engines to find what they’re looking for, it should come as no surprise that keywords form the basis of search engine marketing as an advertising strategy. If you can use logical keyword grouping it will help you achieve higher click-through numbers, lower costs-per-click, and generally stronger overall performance. Keyword Research is necessary to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services.
DIGITAL MARKETING & PPC Pay attention to the layout of a page the next time you do a search in Google or Bing: the left-hand side results are “organic” listings that will appear when your keyword is entered into a search query… but the right hand side items (and the top ads marked in yellow) are the paid advertisement results that are linked to that keyword, these are the PPC advertisements.
PPC stands for “pay per click,” and it is an Internet marketing strategy used to price online advertisements. When using PPC programs, an online advertiser will pay Internet publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not, this includes ads on Google, Yahoo and Bing.
PPC marketing is essential in driving traffic to your website, essentially because both organic listings and paid listings are a very economical way to get people to your site. It will be more profitable if your business targets a specific segment of viewers with a relatively unique product or service or offer as well as when there are not a lot of competitors bidding against your ads and driving up the cost of your PPC efforts.
Google Ad Words Google AdWords is by all accounts the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo. It is what NADA GLOBAL has been using with amazing results!
The most popular program is Google’s AdWords, which accounts for around 90% of PPC ad dollars. Google AdWords works with what is known as the Quality Score. A Quality Score refers to how well an ad group, keywords, ad, and landing page relate to what a person is searching for, in addition to how likely someone is to click on the ad
NADA GLOBAL FOR ALL OF YOUR DIGITAL MARKETING NEEDS
NADA GLOBAL has built a digital marketing agency like no other. We are committed to offering our clients nothing but the best in service, while seamlessly integrating beautiful designs with function.
Located in the creative hub of Laguna Beach, California, we are expanding our reach across the globe on a daily basis. Our team of designers, programmers and writers come to the table with a global perspective, one that sparks creative energy into success.
For us, it’s all about an organic process that is always growing and changing. We develop websites from sketch to launch, create new brands and design strategies. We create natural space where light is let in and designs are able to breathe. In this space & through our creativity we can foster change and help our clients make the most out of their business.
To bolster your success we offer a digital marketing strategy that includes:
- Analytics: Identifying your goals & needs, challenges & assets, competition, questions will be asked, ideas will be thrown across a table and our energies will come together to bring light to the data that matters most helping you increase your ROI.
- Designing: Here’s where the geek in all of us shines! Whether developing a kickin’ UI/UX, or a beautifully designed brand, a hand crafted structure & cohesiveness is created. We delve into every nook & cranny, every turn & corner with one thing in mind: your success.
- Developing: Now the fun starts! We have all the fundamentals to create a brilliant space where light is let in and our designs are able to breathe. We will design, develop, design-some-more and review until we have not only met your needs but have exceeded them. Come feel the NADA experience!
We offer a wide range of services to be your one-stop-shop for creative and marketing needs. If you don’t see what you’re looking for… just ask! We’re proud to say we’ve never taken on a project we couldn’t successfully complete.
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