As premier digital marketers, NADA GLOBAL has built an agency like no other.
We develop websites from sketch to launch, create new brands and design strategies. Utilizing Facebook advertising and ads means being a part of a massive community of over 800 million people daily. Ads are part of the Facebook experience, and Facebook is actually ad-supported. People use Facebook to discover what’s new within their community and the things they care about. So your ads will show up alongside these stories—seamlessly—on both desktop and mobile.
It is pretty much guaranteed that whatever business, industry or niche you are in, a large percentage of your target audience is using Facebook. Even customers, who are only on Facebook to keep in touch with friends & family and not for business, are primed for daily advertising.
Founded as an advertising agency in the heart of Minneapolis and St. Paul, Minnesota and now also located in Laguna Beach, California, NADA GLOBAL has expanded our reach across the globe. Our team of advertising experts, designers, programmers and writers come to the table with a global perspective, one that sparks creative energy into success. We can help tailor, refine and improve your Facebook advertising and provide that boost in business you’ve been looking for!
Facebook Advertising 2016: In The News
Forcing ads to appear for all users of its desktop website, even if they use ad-blocking software may sound like a bad thing at first…but it’s not if you are the one placing the ads! The change will actually open up more online ad space for it to sell. In August of 2016 Facebook announced that it will change the way advertising is loaded into its desktop website to make its ad units a lot more difficult for ad blockers to detect. Facebook will not be circumventing ad blockers on mobile devices, which is great because users seem to be more likely to access Facebook’s app on smartphones and tablets anyway.
Because most online publishers and media companies rely on a third-party company to help display ads on their webpage’s and services, they are more easily identifiable to blocking technologies. Facebook is able to circumvent ad blockers relatively easily because it loads ads into its service itself.
Why Facebook Advertising is a Good Things
Remember the dark ages when you were forced to watch a gazillion commercials on your TV for products that you didn’t even like? Well, unlike TV ads, Facebook’s video advertising feature knows what you “like” and “dislike.” For advertisers this is a dream-come-true: making ads that are catchy and memorable means reaching a potential average of 890 million daily active users. Choosing the type of people you want to reach and delivering your ads to them makes your ads more relevant for the people who see them…thereby bringing you real results.
Facebook ads are targeted to each users’ demographic and interests…not what they’re searching for. This means an impressive ability to refine your ads to the audience you are targeting. This is great for small local business targeting especially if you want to boost sales/services in your local area, you can specifically target the geographical region in which you operate, whether it’s a country, city, village or even postcode region.
From a Facebook Ad, people can:
- get directions to your store
- download your app
- view your videos
- add an item to a shopping cart
NADA GLOBAL Makes Facebook Advertising Manageable
Facebook will actively update you on how your Facebook Ads perform, how your budget is spent. You can even visit Ads Manager, a tool for managing your ads and checking their performance. When you’re on-the-go, there’s even an Ads Manager app, too.
Oh, everyone is just SO busy and on the go. Facebook has approximately 745 million daily active users on mobile. That’s a lot of Facebook advertising, reaching your audience right in the palm of their hands.
Facebook Video Ads:
Facebook recently said they would like to treat video ads more favorably in the timeline. So now is the perfect time to take advantage of this by creating more video ads and NADA GLOBAL can help! Video ads will appear quite large in size in the user’s News Feed and offers more engaging content. Video is becoming more and more popular among brands and individuals alike.
Cost For Facebook Ads
Facebook Advertising with NADA GLOBAL is aimed to fit any budget. There are multiple bid types available so you can choose the most appropriate bidding structure for your campaign strategy.
There are four bid types to choose from
- Cost per mille (CPM)
- Cost per click (CPC)
- If Optimized cost per mille (oCPM)
- Cost per action (CPA)
We can help you implement a plan for the ideal advertising program for Facebook.
You can easily track a huge range of performance metrics to help you gauge performance and measure ROI. You can see things like the total number of times your ad was shown, the number of clicks or other actions people took, such as page likes, engagement, comments and shares, and cost data. If you spend some time analyzing your advertising performance you can try out different ads and targeting to see what works best to give you the biggest ROI.
NADA GLOBAL Facebook Advertising Management + Competitive Edge
At NADA GLOBAL we can help give you a competitive edge and to create optimized Facebook ads targeted at the right audience. Optimized ads will help you spend your PPC budget wisely and see a positive return on your investment.
We like using Facebook advertising because it is a platform that allows businesses to increase their brand awareness and sales through enhance targeting, different platforms, while having creative flexibility.
It’s surprising how many businesses out there are still not using Facebook, well, at least not to their best advantage. If your competitors aren’t advertising or doing it well and you can, you gain a fantastic competitive edge; the advantage an opportunity to win business you might have otherwise lost out on.
For more information on Facebook advertising with management from NADA GLOBAL connect with us: