At NADA GLOBAL we’ve noticed the digital marketing world has been reaching farther and getting more personal with social media than ever before. Because of this, people are going to great lengths to be professional and create beautiful social media pages for different types of businesses, platforms and situations–including professional social media profile pics.
Statistically more people are working from home and/or starting their own businesses and self-marketing is becoming more of a necessity. Marketing within these social media platforms requires both personal and business profiles to have professional photos. Social media profiles without photos send a message that the person or products are out-of-date, unprofessional, or worse: totally clueless.
Strategically speaking, people who do not include professional social media profile pics on their social media pages are severely hurting their chances for future business. In fact, LinkedIn—the world’s largest professional networking platform—recently shared data stating that profiles with photos receive 14 times more views then profiles without.
How this translates for people across the board, whether you are marketing for a small business, looking for work or establishing a personal brand, is that you must provide a photo because it fosters a sense of trust, and more importantly, allows for a human connection.
It’s important to keep in mind that not all profile photos are created equally; there’s a day and night difference between a professionally shot profile photograph and one that your cousin took with their iPhone. Saving a few dollars by taking your own iPhone picture will cost you way more in the long run! Continue reading