29 June

Seriously: What Do People Do All Day?


Introducing Claire DeBerg, NADA GLOBAL Director of Communications & SEO Manager

Seriously: What Do People Do All Day? Introducing Claire DeBerg, NADA GLOBAL Director of Communications & SEO Manager

Seriously: What Do People Do All Day? Introducing Claire DeBerg, NADA GLOBAL Director of Communications & SEO Manager

There’s a children’s book by Richard Scarry titled, What Do People Do All Day? I have read this book to my two humans countless times. I’d highly recommend it. Spoiler alert: you’ll learn what people have to do to fly us around the world, grow our food, help us wake up, keep us safe, etc.

I’ve also asked myself that proverbial question countless times: what do people do all day? No seriously: what in the world are people doing all the live-long day? You may be wondering the same thing this very minute of your neighbor, barista, sister-in-law, son, that one guy and those bikers.

I’ll solve a little of the mystery of the goings on of one person: me. As Director of Communications and SEO Manager for NADA GLOBAL my days are full and varied. And awesome. And fun. And work!

To give you an idea of what I do all day for you, our current and future amazing clients, I’ve created a little day-in-the-life kind of list so you can follow along:

6:00 am:

  • Wake-up to birds chirping.
  • Read from the book on my nightstand.
  • Check the latest news.
  • Make a smoothie for breakfast.
  • Let the dog out.
  • Let the dog in.

7:00 am:

  • Say goodbye to my high schooler.
  • Rouse my preschooler.
  • Let the dog out.
  • Let the dog in.

8:00 am:

  • Drop off the preschooler and sit in the parking lot to check emails on my phone.
  • Send myself an email with a list of to-do’s about the NADA GLOBAL needs for the day.

9:00 am:

  • Begin the list:
    • Review the SEO standings for a client: reviewing how selected keywords are performing and either culling the list or adding to it.
  • Assign writers new topics based on tweaked keyword list.
  • Conference call with a client about their upcoming video marketing needs.
  • Email video production crew to discover timeline for video.
  • Reply to email about new blog topics for next month’s showcase blog.

10:00 am:

  • Edit submitted blog posts and SEO articles for clarity, grammar, nuance and SEO touchpoints.
  • Schedule new client for training on use of our project management tool, Trello.
  • Load blogs for scheduling over the next month.

11:00 am:

  • Internal team conference call to prepare for week ahead:
    • Clarify team goals.
    • Client-by-client new projects.
    • Current questions and open tickets.
    • Schedule of next meeting.

12:00 pm:

  • Lunch
  • Review tasks in Trello and shift priorities based on new data from team call.

1:00 pm:

  • Assign writer social media direction for client posts.
  • Review backend website for client to ensure new keywords are included in metadata from earlier reviewed report.

2:00 pm:

  • Prepare monthly SEO and web stats reports pulling data from Google Analytics and MOZ.
  • Send client request for updating stage images on their homepage to NADA GLOBAL programmer.
  • Review 1-pager for final edits before sending to printer.
  • Let the dog out.
  • Let the dog in.

3:00 pm:

  • Read the latest news.
  • Pickup preschooler.
  • Workout at gym.

4:00 pm:

  • Finalize direction to writer for blog post.
  • Review response email for client question on stats report.
  • Conference call with client about 1-pager print piece edits.

5:00 pm:

  • Create list of to-do’s for the next day.
  • Send a group text to the team with only emojis that describe my work day.
  • Let the dog out.
  • Let the dog in.

NADA GLOBAL Looks to the Summit

This overview is really flying the helicopter pretty high to look at the scope of work I do in a day. The interesting part of this view is that when I first began work with NADA GLOBAL in 2009, my roles and jobs were very different: I was the lead copywriter spending much of my day researching, thinking, writing, editing, rewriting and posting content. But my experience as a project manager and communications manager led to our CEO, Daniel Williams-Goldberg, seeing my prowess for communications and management and creating a position for me that would benefit both NADA clients and my career goals.

Working for NADA GLOBAL has allowed me to get clear about my priorities (I want to be available to my family), hone my abilities (earn the title of Director of Communications) and catapult clients to success (with the day-to-day attention each client deserves). I believe everyone can reach their personal summit with this kind of approach to the quest for a work-life balance.

This is what I do all day, most days…what can I do for you?

To learn more about our services contact us with any of your questions and to set up a consultation on our office line, 949-485-6575, or email us.

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