NADA GLOBAL is a full service digital marketing agency located in Orange County, California. In order to meet the increasing expectations for 2018 around businesses revenue and growth, our leading digital marketing team have developed proven initiatives with effective strategies and tools in place to help them determine the value that our digital marketing brings to our clients’ brand.
Over the last 13 years NADA GLOBAL has experienced both the challenges and opportunities that arise from working with a wide range of companies all over the country. The newest ideas and trends for 2018 come out of the many shared success stories and positive outcomes from last year.
Ultimately our strong branding and effective digital marketing techniques boil down to the simple recipe of knowing the unique needs of your target audience, the goals of your organization and creating a strategic approach that is tailored to specific users.
This year you can opt for success and let NADA GLOBAL develop a digital marketing strategy with ROI in mind, helping you garner the most qualified leads and sales at the lowest CPA.
Create Then Activate: Your Digital Marketing Strategy With NADA
Its one thing to develop or create a strategy, it’s a whole other ballgame to activate it and make sure it works!
When it comes to any business, the overall aim is to win new customers, retain and gain loyalty from existing customers and thereby grow their business revenue. By creating and then actually activating the most cutting edge digital marketing strategy using best practices and transparency, we make sure our clients are 100% satisfied.
At NADA GLOBAL we find that clients want to know what exactly IS a “digital marketing strategy.” Sound digital marketing strategy basically defines when, how and where to find your prospects online and convert them into customers for you. Overall, your marketing initiative will include things like budgets, tactics, campaigns and channels.
Our digital marketing strategy is always customized for your business based on goals, objectives and budget. So, depending on the size of your budget and your goals, our online strategy for your business will include some of the following:
- Recommending digital channels
- Provide a budget breakdown for each channel
- Running a competitors’ analysis
- Digital marketing campaigns analysis and setup
- (KPIs) Key performance indicators
- Web analytics
- Web reporting
- Integrating with our SEO efforts
- Creative design and video
- Spending broken down by digital marketing channel
- Keyword analysis
- Current website UI/UX
- Call tracking
- Landing pages
Online Analytics The New Initiative: Just Ask
The newest trends in modern technology have enabled us to participate in cross-platform marketing. Paying attention to detail in your analytics is key for 2018. Whether it’s the performance of your inbound links, social media analytics, pagerank or referrals it’s important to ask a lot of questions. Here are some examples of essential questions to be asking to instill your new marketing initiatives:
- Has there been an increase or decrease in traffic from week to week, month to month (go back a few years if possible)?
- Is there a day of the week or time of day that has generated the most traffic?
- Does most of your traffic come from the US or other countries?
- How many new or repeat visitors have you gained?
- What percentages of visitors are from mobile devices, and how many are from desktop devices?
- What are your most popular and least popular pages?
- What is the average time spent per page and/or per session?
- What is your overall weekly traffic on social media? What were your most popular posts? How many new friends or connections were made?
By asking as many questions as possible and identifying what is working right now, we can track your performance and continue to improve upon your current marketing strategy.
2018 Digital Marketing Performance: Improve Your ROI
At NADA GLOBAL we find it extremely useful to have very specific ways to measure your digital marketing performance success. There can be general performance measurements (traffic), channel based (website, blog, social networks, search engines), source based performance (direct traffic, organic search, referrals, email/newsletter, PPC) and then campaign based performance (lead gen, click through).
Here are some of NADA GLOBAL’s key factors considered for marketing performance measurement:
- Lead generation
- Return on investment (ROI)
- Customer acquisition
- Cost per sale (CPS)
- Customer retention
- Website traffic
- Lead management
- Repeat clients
- Repeat Website visitors
What all of those measurements really boil down to is your ROI. In 2018 you want to improve your ROI and here’s why: even the smallest percentage of increase in profits each year can mean huge increases in your ultimate business growth over time.
ROI stands for “Return On Investment.” Return on investment is not only a key ingredient in your digital marketing formula, it’s really how you can tell if your formula is working. Are you getting your money’s worth from your marketing campaigns?
So what is a strategy with a good return on your investments? For starters, it’s a good idea to connect the performance data you’ve acquired to your actual business outcomes—not just how many “likes” or “followers“ you have on social media. NADA GLOBAL uses a platform that provides attribution for marketing analytics. This helps to link content and social activity to revenue.
Next it’s important to know the difference between goals and KPI’s and metrics that are leading as opposed to lagging. Goals are the outcome that you expect and plan to achieve, and KPI’s are how to measure your success as you progress towards your goals. Those measurements, or “metrics,” either happen after the fact (lagging) or they predict a business outcome (leading).
Leading metrics can help you to better understand what kind of revenue levels you can expect in the future, and they are useful to track ROI in real time. These are the markers of progress toward your KPIs, and range from things like social media engagement, website traffic and key form conversions, among others.
At NADA GLOBAL all of these measures can be regularly optimized on every channel to help our clients achieve their goals. Looking at your online ROI as a whole, it’s recommended that your sales pages should look something like this:
- Search traffic at 40 to 50%
- Referral traffic at 20%
- Direct traffic at 20%
- Online DM campaigns at 10%
Digital Marketing With NADA GLOBAL: Maximize Your Potential
Maximize your potential in 2018 with digital marketing at NADA GLOBAL!
Our main goal is to develop your business the way you’ve always dreamed, with a process that is tried and true.
Let us help you to set realistic and measurable goals for improved ROI in 2018. Our design, development and analytics teams are here for you.