31 July

Brand Design Orange County – Rewarding For the Right Reasons

Brand Design Orange County – Find Your Brand with NADA GLOBAL

Brand Design Orange County

One of the hardest yet most rewarding parts of starting a new business, or re-organizing one, are the decisions that are put into branding. It’s quite important to get your branding right the first time. If not, the cost and hassle of fixing it later will be more annoying than a little bit. Because of the mish-mash of styles, cultures, and industries here in Orange County, it seems like there are a lot of different subsets within the world of branding. From the laid-back designs of the surf shops on the coast to the more “refined” styles the corporate offices display just a few miles inland, the branding around town is truly eclectic. But each has their audience and each has their purpose.

Every business, like every person, is different and has a different story to tell. Those stories are going to connect with certain types of people while, at the same time, miss connecting with others. Think about it. Most people connect with certain name brands, for whatever reason. For instance, I am an Adidas guy and not so much a Nike guy. I don’t mind Nike, in fact I would buy Nike if I found something I really liked, but it’s not the first brand I look for. I don’t know why this is, other than preference. I don’t have any history or special connection with the people at Adidas. I suppose their styles and products just speak to me better and fit within the way that I want to present myself casually. So I suppose this is where it begins. As you consider developing and designing your brand, understand that it’s not going to reach everybody. This might be business blasphemy as business owners think that their business is going to take over the world. It’s not. Now that we got that out of the way, let’s discuss a few good guidelines to focus on when designing your brand.

Know your business and your general demographic.

Are you a profit or non-profit? May sound like a silly question, but you don’t necessarily brand a for-profit company the same way you would a non-profit. Different audience with different goals…for-profits sell, non-profits serve. There’s a different mindset there. In addition, who is your main audience? Are they generally 35-45 year old soccer moms or 25-35 year old upper class bachelors? Depending on which it is effects the colors, font styles, formatting, logo design etc. To put it short, marry your branding with your company.

Think classic and simple.

The goal in branding is for the world to see your logo/mark and immediately recognize it. So less is more. Consider Apple. All they ever display is their apple logo. They never have to write out the word “apple” in their advertisement and they don’t even have a tagline. They produce a beautiful commercial showing all the aspects of their latest product then stick their apple mark against a black or white screen at the end. Obviously they have been in business for decades and are among the top in their industry, which certainly helps with recognition. But throughout all that time they have only drastically changed their mark once and it was within the first year of starting the company. Do your best to develop classic branding that has the staying power to last for decades with minimal adjustments along the way.

Limit your colors, tones, and fonts.

Ever see a company logo that is so weird and busy and full of so many different colors and elements that you feel like you’ve just entered a funhouse? Yeah, don’t do that. For some reason certain companies want to explode their free-spirit all over the page when designing their logo. While there is nothing wrong with putting a little “you” in the design, there are some general guidelines in designing that have had more success than others. First, limit your colors. Unless you’re Rainbow Bright, don’t color your logo with more than 2 or 3 colors. Trust me, after that it’s just too much and not received well by the public eye. Second, limit your tones. Select tones that best portray your company and how you want to make people feel. Warm, cool, excited, easy-going, sharp, relaxed. What you choose depends on who your general demographic is but this is where people are going to feel you first and make their decision on if they move forward with you. Last, limit your fonts. Let your fonts speak to who you are as well. It’s best not to use more than 2 font types in your branding: a main font for your company name and a secondary font for your tagline and other content. Like with color, after 2 it’s just too much and confusing.

Why NADA GLOBAL is your destination for Brand Design in Orange County.

These three suggestions are just an overview of some of the dos and don’ts of branding. It would be ideal to work with a reputable advertising agency and graphic designer to help create branding that has consistency, integrity and synergy as it reflects your company. At NADA GLOBAL, we have a full team of creatives and designers to help you do just that. We have helped many large, small, profit and non-profit businesses and personalities develop just the right branding that fit their story. Call us today to get started setting up your company for decades of brand recognition.

09 June

Laguna Beach Printing and Design – The Necessity of Collateral

Let’s get straight to the point…

Laguna Beach Printing

Every business needs some form of tangible collateral. Whether it is business cards, flyers for conventions, brochures, event invitations or even mugs, t-shirts, or pens, a business needs to use collateral to brand themselves and market their services or products. The power of good collateral can make the difference in customer loyalty, purchasing behavior, and whether or not they refer your business to others. It is as simple as making sure people remember your name.

Here at NADA GLOBAL, we provide Laguna Beach printing services that are high quality, timely, and professional. Our partnerships with printers and designers ensure that your business’ identity is shown through every piece of collateral, and that your message is not lost in translation.

Still, companies believe that printed collateral is out-of-date, and often times the costs outweigh the benefits. This is far from true. Printed collateral is a tool for marketing and branding. It can help spread awareness of your services as well as maintain customer loyalty. Printed collateral can also be used as a tool to gain a competitive edge over other businesses. Here are some reasons why all businesses should use collateral:

Use It As A Competitive Tool

Print materials can be helpful in establishing your brand over your competitors. Using brochures, folders, or other materials, you can identify what makes your brand unique, and how your business or products compare to your competitors. For example, if you offer a service of some kind, whether it be a medical service, mechanical service, or something else, then you can use print materials to give out at conventions that demonstrate what services you offer and what your competitor does not offer.

It Helps You Look the Part

Having print collateral like business cards can help you look more professional and stand out amongst the rest of your industry. Creative, bold, and unique business cards will make sure that potential clients and business partners contact you before anyone else. Here at NADA GLOBAL, our designers work hard to make sure that your business cards reflect who you are and what you want to achieve, while also ensuring that the overall design will spark a conversation.

Collateral Can Help Build Brand Loyalty Within the Company

Beyond printing material for marketing, we also print and design office supplies and collateral to promote the brand within the office. With branded coffee mugs, pens, t-shirts, and folders, you can help support brand loyalty within the office. This can help improve employee relations, and it can create a professional look within the office.

NADA GLOBAL Has Everything You Need to Start

NADA GLOBAL is ready to help you print your needed collateral and marketing materials. We offer the best in Laguna Beach printing, and whether you are in the area or not, we want to help you market your business through print collateral. To contact us e-mail hello@nadaglobal.com, or visit our website.

22 May

NADA GLOBAL – Innovating Orange County Website Design

We Are an Orange County Website Design Agency…

Orange County Website Design

…and our websites are on the forefront of modern design. When we design websites for our new clients, we go through an intricate process to make sure that the client’s website matches who they are, who they want to be, and the message they are trying to send. Our creative process is innovative because we do not just build a beautiful website for our clients — we build a beautiful website based on our clients’ unique branding, identity, character, and style.

As an Orange County website design agency, we find that our creativity stems from the surf and luxury culture that surrounds us. It is this blend of atmospheres that allows us to look at each project with a different perspective and new ideas. At NADA GLOBAL, we understand that no two clients are the same, which is why no two clients will ever have the same or similar website design.

The Creative Process at NADA GLOBAL

Our creative process starts with learning more about the client. We ask very specific questions about who the client is, what they stand for, who they cater to, and what their voice is. The latter is the most important. Establishing a voice is not just important for branding purposes, but it helps establish who the client is from a creative standpoint. The voice helps us establish:

  • What fonts to use
  • What style of design fits best
    • Classic
    • Modern
    • Flat
    • Sophisticated
  • What kind of images and content to use
  • What the tone of the text content will sound like
  • What colors to use

The color scheme is another important aspect of the creative process. The color palette that we use for our client’s sites should reflect the voice of the business, but it should also be bold and it should stand out to the audience. We make sure to establish a few color palettes that represent different aspects of the client’s brand, and we marry it with the tone of the website.

Once we have gone over the creative with the client, we create a creative brief for our designers to look over. The creative brief goes over everything that was discussed during the meeting with the client, this includes what they envision for their website, as well as what they want to stay away from. We make sure that our designers have a solid idea of what the client is looking for regarding the design of their website.

Our design team then creates a mock up of the website design for us to send to the client. We go over what works and what does not work with the first designs, and then we fix what needs to be fixed. After that, our developers create the back end of the website, making sure everything is responsive. Once that is completed, the client’s beautiful website is ready for publication.


NADA Global has worked on projects for many different kinds of organizations. Our focus with each client is to learn about who they are and translate that into a beautiful, functioning, and reliable website. We have worked with clients like RNG International, Sean Hunter Brown, and Flynn Jobs to create websites that reflect the overall tone of the business. Here is a list of our website work from design and development to responsive mobile-friendly sites:

NADA GLOBAL is an experienced website design agency in Orange County. Our experience with a variety of different clients has increased our ability to adapt creatively in a constantly evolving technological and design world. We find that our process, as well as our team of writers, designers, and developers, works well to create beautiful, unique websites that command the attention of anyone who visits them.

We are an Orange County website design firm that creates valuable content and designs. To learn more about NADA GLOBAL, contact us today. You can also follow us on Twitter and Facebook to keep up to date with our content.

19 February

Why Growing Businesses Need Social Media

Social media marketing is one of the fastest growing marketing trends happening in the past ten years, and if you do not keep up, the Internet will leave you behind.

The most important thing companies need to know about social media is that it is constantly evolving, and much like fashion, certain trends go out of style. It is a beast that has not yet been tamed, but growing companies can train themselves to better understand the marketing monster that is social media.

Ever since social media tools like Facebook (2004), Twitter (2006), and Instagram (2010) gained unpredictable popularity, businesses have been trying to tap into the potential these sites have for marketing, consumer relations, advertising, and brand development.

Why Should Growing Businesses Use Social Media?

Social media has the capability to reach a wide variety of audiences, to create a means of two-way communication between businesses and consumers, and it can be used for free publicity and advertising. This tool can benefit businesses in more ways than just changing public opinion, and increasing brand awareness – it has proven to increase profitability.

Profit and Research

In a recent report done by research firm Demand Metric, it was found that almost two-thirds of businesses are using social media analytics. In this same study, three-fourths of these businesses said that their decision-making is influenced by research done through social media. This can include hashtag research (or keyword research similar to that of SEO), consumer feedback, and trending topics. The best part of this research – it is cheap, and sometimes free. Primary research so often comes with extra expenses, and to have the tools to directly address a company’s target audience for little to no cost is valuable.

Two-Way Communication

More than just a means of decreasing expenses, social media marketing can connect businesses, both large and small, directly to their consumer. It is a powerful means of communication, that when used properly, can influence public opinion, and increase intelligence on consumer wants and needs.

Tools within these social media sites like comment sections, retweets, favorites, and hashtags give consumers the chance to tell businesses what they think. Whether it is negative feedback or positive feedback, it is nonetheless feedback. Companies can use this valuable information to change their business practices or create new products.

Creating a Brand Identity

Social media sites are also a great way for companies to showcase their brand identity. While these sites are categorized as means of social collaboration, they can also be used as a creative medium. Businesses can use more creative social media sites like Instagram, Youtube, Vine, and Pinterest to build and maintain a brand identity that resonates with their customers. It gives companies an innovative outlet to show customers who they are, what they represent, and why they do what they do.

Social Media for Growing BusinessesMany large corporations have used social media to create a brand identity; even America’s beloved Oreo has gone to Twitter and Instagram to show their customers that they are so much more than a cookie. During the 2013 Super Bowl when the Superdome in New Orleans had a power outage in half the stadium, Oreo took to Twitter to turn a frustrating situation into a lighthearted advertisement.

This simple advertisement was not only used as free marketing, it was used to show that Oreo has a personality, and consumers found this tweet to be relatable and fun. Any company, whether it is a new business, a growing business, or a large business, can use this kind of tactic to reach out to their target market and establish their brand identity.

Social media is the best tool a business can use to promote themselves, their work, and their clients. When used correctly, it can boost your company’s awareness to your target market, and it can build strong relationships between the business and its customers. The fact of the matter is that social media is for everyone, and all companies big and small need to implement social media into their business practices in order to grow.

31 December

Why WordPress is the Best CMS

Content management systems (CMS) help power the internet by providing a platform for blogs, news, and shopping. Possibly the most powerful and widely used CMS today is WordPress, and we are happy to use it for our clients at NADA GLOBAL. WordPress has been around for decades and is providing a large portion of the internet world with a platform that is easy and intuitive.

The reasons for using WordPress range from basic to advanced. The benefits, likewise, are wide and varied and we, as well as many others, see WordPress not just as a good CMS, but as the best CMS.


With Responsive Design & Development WordPress is able to recognize if the user is accessing from a mobile device and adjusts the view accordingly. You don’t need to create a second website just for mobile access. WordPress is mobile ready and mobile friendly.


We are masters at creating custom designs to fit your needs and your audience and applying them to the WordPress platform. It’s so malleable and easy for NADA GLOBAL to create intense, intricate designs that work flawlessly with the WordPress CMS platform. This is another reason why WordPress is the best CMS out there.


In addition to being an intuitive platform for our developers & designers, it’s extremely easy to use so enables an easy turnover to the client. After we get your website ready and designed the way you want, we can turn it over to you and you’ll be able to update your information pages, add to your blogs, and create new pages and add media as needed.


Many CMS providers create your domain name as an extension of theirs, but WordPress is able to provide your own unique domain name. This helps you truly customize your web pages.


WordPress code is streamlined to enable easy indexing for Google and other search engines. With our monthly SEO services this becomes a great combination to get your business found!


Because of its huge user community, you get an extremely active forum in addition to the great support that WordPress provides and of course we are always here for you.


Security is of the utmost importance and with the continual updates to the software keeping WordPress secure and safe is easy to do if you have an agency who can keep on top of it on a monthly and yearly basis.


WordPress has more plug-in available than any other CMS system and we have been developing our own custom plugins for years.


With a simple structure in place for blogging for your website, it makes the blogging the best out of all CMS platforms. WordPress was one of the first, and is still the best CMS for blogging.

At NADA GLOBAL, we use WordPress to customize websites based on you, the client’s, needs and desires. We’ll help you develop a webpage with blogs, shopping carts, donation systems and so much more. If you have a unique request, we want to hear it!

Contact NADA GLOBAL today and let us help you achieve your website and marketing goals!


18 December

Get Responsive For The New Year


Between 30 and 50 percent of website traffic comes from mobile devices, such as smartphones and tablets, and this number continues to grow as mobile Internet usage overtakes desktop. As 67 percent of users say they are more likely to make a purchase if a website is mobile friendly, it is no longer a viable option to simply design one website for desktop users and another for mobile. Instead, you need to embrace responsive web design.

What Is Responsive Web Design?

Responsive web design is an approach to layout and coding that enables a website to adapt to the screen size of a user’s device. This helps with everything from reading and navigation to panning and scrolling. Plus, your site stays exactly the same, and it is always the entire website, no matter the device.

Why Is Responsive Web Design Important?

There are several reasons why responsive web design is important for any business and has advantages over a separate mobile site:

Higher Google Rankings

Google favors anything that improves user experience and has named responsive web design as an industry best practice. In addition, responsive designs have a single URL and the same HTML, which makes it easier for Google to crawl, index, and organize pages and for users to share, interact with, and link to content. All of these factors lead better SEO and higher rankings in search results.

Optimal User Experience for Every Screen Size

As there are no longer just a few standard screen sizes and resolutions, it is almost impossible for web designers to create a layout for every possible user. Responsive web design automatically adjusts the look and feel of a website to fit perfectly to any device. No more frustrated users returning to your site on a different device, struggling find previous information, content, products, or services.

Provided that you do not have any images or code slowing your site down, a website with responsive will be fast loading, and users will not need to zoom in and out tor read content or navigate. The design will even acknowledge touch-screen capability to improve interactivity. Finally, responsive design is the safest bet — your website should continue to work effectively on any future devices without the need for extensive changes.

Conversion Rates

The combination of better SEO and an optimized user experience leads to lower bounce rates and therefore more conversions.

Cost Effective and Time Efficient

Although the site itself may take slightly longer to design and develop than one just for desktop or just for mobile, building a responsive website is much less expensive and time consuming than creating two separate sites. As you will have just one SEO campaign, one place to add content, and one site to audit, updates will also be less problematic over the long term.

Responsive web design is no passing fad. A responsive design shows every one of your visitors that you value them, whatever device they use to view your site, and that you are willing to put in the effort to provide them with the best experience possible. Responsive design should be the only option you consider if you are looking to enhance your SEO and increase your conversions.

Here at NADA we specialize in responsive web design, feel free to contact for more information!

18 November

Do You Need an SEO Expert?


In 2012, ecommerce in the U.S. generated $231 billion in retail sales and is expected to have an annualized growth rate of 13% to hit $370 billion by the year 2017. This will account for 10% of all retail sales in U.S. With this kind of growth, you can’t afford to lose the opportunity to tap into this rapidly growing market. Creating your website and listing your products on it is the first step but you need to do much more to beat your competitors. This is only possible through aggressive search engine optimization of your site.

The question of search engine optimization how to benefit from it is one that lingers on many people’s minds. Here are some of the benefits which you will reap by optimizing your site.

  • The first one is obvious; there is increased traffic to your online business. This is achieved by improving your site rank to be ranked high by search engines. Chances are always high that customers who search a specific keyword will only open the top five pages listed by the search engine they use. You need your site to be among those top sites.
  • Now that you have got the top page rank and high traffic, how to you convert this traffic to sales? This brings you to the second benefit of SEO; high quality content. The information that your customers will find on your site will prompt them to make a purchase or leave for another site. It must be catchy, enticing and straight to the point. Search engines love high quality original content and in return reward you with a higher rank.
  • Another major benefit of good SEO is making your site more usable and customer friendly. You may have opened a page which took too long to open and at the end got bored closed it and open another page from another site. You are not alone, everybody hates heavy pages and so are search engines. If your site is this heavy you need to get SEO experts to make the pages lighter and even make them mobile friendly for increased sales. More people are increasingly accessing the internet on their smartphones and tablets. This is evident from the revenues from mobile gadgets Fortune 500 companies are making.

The question of benefits has been answered now the next question is for quality search engine optimization how to get any expert from all services advertised? First of all any service that is promising you fly-by-night SEO is a con! That’s right, your page won’t jump from rank 50 to be first page in just one day. It will take time and rise gradually but consisted to the top ranks. Avoid those services at all cost.

Look at the track record of the SEO firm, if they are ready to show you the sites they have optimized and how well they are ranking then that means they will do equally the same of better job for you. The expertise and experience they have will speak for itself and they won’t be fooling you with overnight success which doesn’t happen.

Google has been presenting a major challenge to SEO through their policies in SERPs. Under their policy they will place their pages on top of the rank unfairly while pushing down pages from other sites effectively cutting your traffic. SEO is dynamic and not static; you need to keep on doing it to maintain your rank or rise higher or else you lose your rank.

Here are solutions to your SEO needs.

31 August

Mobile Technology

Trends can either be fads, short-lived crazes, or developments with lasting impacts. Take cellphones and their super-charged relatives smartphones. From telecommunications to the internet and work habits, smartphones have taken over in a few short years and changed many aspects of daily life. At this point it’s safe to say that they’re no fad, and the transition toward mobile technology and accessibility is a permanent shift.

Pew Research Internet Project statistics reveal the ubiquity of mobile technology and the potential of its power.

For American adults as of January 2014:

  • 90% have a cellphone
  • 58% have a smartphone
  • 32% own an e-reader
  • 42% own a tablet device

May 2013 Pew Research findings showed that 63% of adult cellphone owners used their phones to go online. It also revealed the percent of adult cellphone owners engaging in other phone activities:

  • 52% – email
  • 50% – app downloads
  • 49% – location-based information and recommendations
  • 48% – music
  • 21% – video call or chat
  • 8% – “check-in” and share location

Interestingly, over a third of cellphone internet users said they mainly access the web via their phones versus another device, like a desktop computer.

2014 mobile stats from Search Engine Journal:

  • Americans spent an average 2 hours a day on a mobile device.
  • One in four web searches is done on a mobile device.
  • Over half of mobile users won’t recommend a company with a poor mobile site.

Impact of Mobile

In changing how – and how often – people access the internet, smartphones have also changed business and marketing.

Apps & Social Media

Not just for games, apps enable smartphone uses to access favorite desktop sites more easily as the content is optimized for mobile use. Companies with mobile apps include the NFL, The New York Times, and social media giant Facebook.

Responsive Web Design

A site that’s easily readable on any device is important as mobile searches continue to increase. Even though smartphones didn’t even exist that long ago, people are already demanding more of them in terms of capability and quality. They basically expect the same information, accessibility, and download speed from smartphones as from desktops. Responsive web design can meet these demands. Check out NADA’s blog about responsive web design for more information. Remember that stat about users not recommending companies with poor mobile sites? It’s one reason responsive web design will be a lasting trend and business must-have.


Social media isn’t just for keeping in touch with friends and family. Companies picked up on it to reach and engage with target customers. Social media marketing has grown with targeted and sponsored ads that pop up on both desktop and app platforms.

Mobile design is also good for SEO. SEO should be in everyone’s marketing strategy in part because Google’s algorithm takes into account sites optimized for mobile platforms. Good mobile sites get lower bounce rates, which is good for Google organic rankings.

Staying Ahead of the Curve: Orange County Custom Website and Mobile Design


Orange County custom website design: Dayna Decker Mobile Site

Today’s reality is that internet presence is important even for small firms, so a great custom website is a smart investment. But, Smartphones and other mobile devices have shifted the computing paradigm: they’re here to stay – meaning mobile web design is, too.

As the power of mobile grows, investing in mobile design now will set you ahead of the curve as competitors may still be trying to catch on. NADA GLOBAL has been providing Orange County custom website design with WordPress. WordPress is an amazing website development tool. It’s an easy to use platform that’s incredibly versatile, and NADA’s team has leveraged that versatility to create custom Orange County websites that are responsive. These custom sites look great no matter the device – desktop, tablet, or smartphone, so there is no loss in quality or content. Potential clients and customers are out there, and they’re searching for answers on their smartphones. Mobile technology is not a trend that will fade, so now is the time to meet the new demand.

Check our custom WordPress websites for mobile and desktops or contact NADA GLOBAL to ask how we can help you develop a mobile web strategy.

29 July

Custom WordPress Websites

Having an online presence is nearly mandatory for any business. Don’t think so? Search engines like Google have become today’s version of the Yellow Pages, which – by the way – also has a website. People search online for everything from medical information to where to go for their next meal. Being online means being accessible: customers can find your business when they need to plus get the information they need.

Considering the importance of having a website and providing information, then just as important is a website’s appearance. It’s a company’s virtual storefront and might be the first thing people see of a business. It should make an impression while also reflecting your company.

The Power of WordPress

Building a website has gotten easier. Technology and software have advanced so that coding expertise isn’t necessary. You don’t need to be a professional developer; however, the more knowledge one has about web design and development the more powerful a site becomes. Templates are a great start, but customization will separate you from competitors, impress visitors, and give you the ability to meet customer’s needs.

One tool that’s empowered people is WordPress. Since its introduction in 2003, it’s become the go-to platform for self-hosted blogging and now for building custom websites. Part of what makes WordPress a great tool is that it’s Open Source; hundreds of people worldwide contribute to the WordPress software to make it, well, better – more flexible, user-friendly, and dynamic with pre-built themes, widgets, and plug-ins. (Read more here or here.)

Not yet convinced? WordPress powers the blogs and sites of some companies, organizations, musicians, and entertainers you may have heard of:

  • The New York Times Company
  • Time, Inc.
  • AWOLNATION (band)
  • LinkedIn blog
  • Georgia State University

That’s just to name a few.

But let’s be honest with ourselves: who has time to build their own website? WordPress is definitely user-friendly, but it still takes time to create a website to be proud of. Plus, you have a business to run, so outsourcing the job can often be the best move.

The Answer to Your Orange County Custom Web Development Needs

NADA GLOBAL has been helping small and large companies build their brands and business in Orange County and beyond through website design and development, and we’ve been able to do that using WordPress. We work with professional designers who understand the elements of website design and developers who have in-depth knowledge of both coding and WordPress. We take WordPress’s customizable platform to a new level making it work for each client’s needs – all with the right aesthetic that reflects who you are a company. We’ve built customized shopping carts and donation pages, integrated blogs and newsletters, and developed sites that are modern and responsive. If you have a unique request, we work to find a solution.

WordPress is continually progressing and updating with new design and technical features, but don’t let that worry you. Blogs and sites running on its platform are incredibly user friendly. NADA GLOBAL shows clients how to be administrators of their own sites, which means understanding how to edit content, add new webpages, upload photos, and post new blog articles.

A custom WordPress website can empower your business and take to the next level. Contact NADA GLOBAL today to discuss your Orange County web design and development needs and how our team can help.


Orange County custom web design and development –Sean Hunter Brown Photography

30 June

The NFL, Logos, and Branding


NFL brand logo ball

If you’ve been following NADA on Facebook (and if you haven’t, go on over and like our page!), then you know about the recently launched Fantasy Suite app. While it will eventually be able to help users control all their fantasy teams across major fantasy sports, our current focus is fantasy football. So as we’ve been reading up on all things football, news came across our screens this month that interested us as marketers.

The NFL is a powerful, widely-recognized brand, especially in the U.S., which is why it was quite interesting to read of the NFL’s decision to alter one aspect of its Super Bowl logo. Instead of Roman numerals, in 2016 it will sport standard Arabic numerals. Why ditch the iconic Roman numerals we’ve come to associate with one of the largest sporting events? That year sees the 50th Super Bowl take place, and the Roman numeral for 50 is a single “L.” In considering the design possibilities, the league’s VP of brand and creative Jaime Westin said it wasn’t working out graphically, adding the Roman numerals return in 2017.

Branding Begins with a Logo

Today branding is an important part of marketing. Brand is not just about a name, logo or symbol. Yes, color, shape, and size all factor into a good logo and brand design, but branding is about the combination and the feelings it all evokes from consumers. The sum should be greater than its parts. A logo should be recognizable with or without the company name beside it. (Think Apple’s logo of a simple apple silhouette missing a single bite or the Nike “swoosh.”)

The NFL’s use of Roman numerals for the Super Bowl logo began in 1971 with Super Bowl V. Roman numerals evoke a sense of history – and history being made, which is perfect for such a visible, aggressive arena sport. Unlike that of the NFL logo or traditional logos, the Super Bowl logo was fluid. Each year saw a redesign; the look changed but the Roman numerals remained. However, in 2010 a standardized look was created by adding the Lombardi Trophy above the classic Roman numerals.

During a process that began in April 2013 and eliminated the graphically unappealing “L,” over 70 versions of the national Super Bowl 50 logo were created. The “50” will be gold-colored representing both the event’s golden anniversary and location – the Golden State of California. This highlights the process of logo design and branding. It can be a long but necessary process because the reality is that no matter the project the first version is not usually the only consideration or the final selection. A logo should be a reflection of the company it represents, and Westin, her team, and the NFL feel that the Super Bowl 50 logo does make a powerful statement for the NFL brand.

Orange County Branding and Logo Design with NADA GLOBAL

Branding – or rebranding – begins with a name then logo whether you’re a small Orange County business or national corporation. Unlike Super Bowl logos, it’s a relatively static image for most companies, and the importance of it as well as its development cannot be stressed enough. NADA GLOBAL has helped many clients — from Orange County — to the East Coast with branding and logo design. Along with the company name, we consider its product or service, colors, shapes, size, typeface, and placement in designing or redesigning a logo. We consider how it will look on a website, business cards, promotional items, and print work – anywhere a logo should be placed. Helping clients with branding and logos is incredibly rewarding. NADA GLOBAL designers work hard to create not just a good logo but a great one, one that excites clients and speaks to their audience.

Ok, so now who’s looking forward to the start of NFL and fantasy football?!