Between 30 and 50 percent of website traffic comes from mobile devices, such as smartphones and tablets, and this number continues to grow as mobile Internet usage overtakes desktop. As 67 percent of users say they are more likely to make a purchase if a website is mobile friendly, it is no longer a viable option to simply design one website for desktop users and another for mobile. Instead, you need to embrace responsive web design.
What Is Responsive Web Design?
Responsive web design is an approach to layout and coding that enables a website to adapt to the screen size of a user’s device. This helps with everything from reading and navigation to panning and scrolling. Plus, your site stays exactly the same, and it is always the entire website, no matter the device.
Why Is Responsive Web Design Important?
There are several reasons why responsive web design is important for any business and has advantages over a separate mobile site:
Higher Google Rankings
Google favors anything that improves user experience and has named responsive web design as an industry best practice. In addition, responsive designs have a single URL and the same HTML, which makes it easier for Google to crawl, index, and organize pages and for users to share, interact with, and link to content. All of these factors lead better SEO and higher rankings in search results.
Optimal User Experience for Every Screen Size
As there are no longer just a few standard screen sizes and resolutions, it is almost impossible for web designers to create a layout for every possible user. Responsive web design automatically adjusts the look and feel of a website to fit perfectly to any device. No more frustrated users returning to your site on a different device, struggling find previous information, content, products, or services.
Provided that you do not have any images or code slowing your site down, a website with responsive will be fast loading, and users will not need to zoom in and out tor read content or navigate. The design will even acknowledge touch-screen capability to improve interactivity. Finally, responsive design is the safest bet — your website should continue to work effectively on any future devices without the need for extensive changes.
The combination of better SEO and an optimized user experience leads to lower bounce rates and therefore more conversions.
Cost Effective and Time Efficient
Although the site itself may take slightly longer to design and develop than one just for desktop or just for mobile, building a responsive website is much less expensive and time consuming than creating two separate sites. As you will have just one SEO campaign, one place to add content, and one site to audit, updates will also be less problematic over the long term.
Responsive web design is no passing fad. A responsive design shows every one of your visitors that you value them, whatever device they use to view your site, and that you are willing to put in the effort to provide them with the best experience possible. Responsive design should be the only option you consider if you are looking to enhance your SEO and increase your conversions.
Here at NADA we specialize in responsive web design, feel free to contact for more information!