26 October
rock to recovery

ROCK TO RECOVERY: How NADA GLOBAL Supports Design for Change

NADA GLOBAL had the amazing opportunity to be a supporter through donations for the “Rock to Recovery” October event.

With so many years of experience in the advertising print world we were honored to contribute with killer marketing flyers and programs to the first annual Rock to Recovery fundraiser.

As part of our Design for Change mission, we want to influence beautiful brands and websites and healthy people as well. By sharing our time, talents, money and what works in our life, we aim to make Design for Change a Design for Life.

THE ROCK TO RECOVERY EVENT

On October 2nd, 2016, the transformative musician rehab program, Rock to Recovery, held it’s first annual awareness event and fundraiser at the Fonda Theater in Los Angeles, California and NADA GLOBAL was there! Continue reading

26 July

Digital Marketing With NADA GLOBAL: Can You Feel The Power?

The Power Of PPC, Google Adwords, SEM and more with NADA GLOBAL.

digital-marketing

NADA GLOBAL Digital Marketing agency is serving the world and based in Laguna Beach, CA.

At NADA GLOBAL we take pride in digital marketing strategies that are not only ahead of the curve–they create the curve! We are thrilled to be making major contributions in the world of digital marketing and making a difference in so many lives.

As digital platforms are increasingly incorporated into the realm of marketing, “digital marketing” campaigns are becoming more and more prevalent- and powerful.

Just like a successful stock portfolio, a diversified arsenal of digital marketing techniques and plans are necessary for a thriving business. The team of marketing specialists at NADA GLOBAL believes that a combination of top notch PPC, SEM and Google AdWords seems to yield maximum benefits for clients.

There are many keywords associated within the umbrella term of “Digital Marketing”

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28 March

Affordable SEO To Fit Any Budget With NADA GLOBAL

The (Not) So Cheap Deal With SEO

So here’s the deal: Search Engine Optimization is the creative and marketing discipline of making your website visible and easy to find by those searching for your products or services, on search engines like Google, Yahoo and MSN.

affordable-seo

NADA GLOBAL offers affordable SEO for your growing business.

You are probably here reading this right now because of our expert SEO abilities…and because you probably searched in Google for “Cheap SEO,” “Affordable SEO”, “Budget Friendly SEO” and similar phrases. So, it is no coincidence that you are reading this actually; we used those phrases–also called “keywords”, to attract your attention. Continue reading

01 February
design agency in california

NADA GLOBAL: Your Design Agency in California

Design Defined By Discerning Minds

As a full service design agency in California we serve clients everywhere from Long Beach on down to Dana Point and inland in Irvine to coast side in Laguna Beach. We offer customized, personalized brands through integrated strategies and a responsive design plan. Our team of designers, programmers and writers come to the table with a global perspective, one that sparks creative energy into success.

Our valued relationships with clients are based on trust and transparency. Clients love to work with us because we get immersed in their world. Our skilled team of creatives bring brands to life with original perspectives, intelligent thinking and ultimately a final product that stands out from the rest.

As a design agency, our presence in California is part of what makes our custom brand consistent and unique. It would be impossible not to be influenced by spending our days working / creating / designing in a beautiful sun-filled office! A natural positive outlook and an earthy, real element to our design is part of what separates us from the rest.

NADA GLOBAL and How to Be Neoteric

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22 October

NADA: Your Local Destination for Laguna Beach Printing

laguna beach printingThere’s something to be said about living in a tightly knit community, as the Cheers theme song quips, “where everybody knows your name”. This is what it’s like living in world-renowned, yet quaint Laguna Beach, California. Of course, it is also a place where scores of vacationers and tourist come from all over the world to experience a little taste of paradise. The summer months are especially crowded which is bitter sweet for its residents. While the local businesses are booming, it’s nearly impossible to find a parking space, make a dinner reservation, or simply navigate around town if you’re a local. But that’s just it; the best thing about that last sentence is the phrase “local businesses”.

Keeping it Local

The beauty and charm of this community lies in its ability to stay quaint and tightly knit through its local businesses. While it’s safe to assume that these businesses may have a regional, national and even global clientele they are made up of local and regional employees doing their work in boutique-sized offices and not the big box corporate nobody-knows-what’s-going-on-inside warehouses. So what’s the point? The point is that in places like this the community and its businesses tend to lean on and support each other. A couple months ago my boss asked me to ship out some items that needed to be packaged. Instead of going to a nationally known business for this service, he had me go to the local business down the street with which he already had a relationship. It was faster, easier and we were treated with friendliness and familiarity because of our ongoing rapport.

Even though we have the word “Global” in our name, we are first and foremost – local. We live here and understand the vibe, and want to see nothing more than the continued success of our community. We offer dynamic and innovative advertising services in the realms of web development, branding, SEO, mobile development and print. And the best part is, we are right down the street near the corner of Thalia and PCH.

The NADA Difference: Laguna Beach Printing Services

We have worked with many different types of clients in different industries promoting various aspects of their business through printed materials. Our clients have seen value in using these items for in-office displays, mailers, trade-show materials, promotional goods, business cards, flyers etc. But our service in this medium doesn’t just have to do with setting up a print order for something predesigned. We certainly can do that…but we also pride ourselves in starting from scratch with our clients to create a fresh marketing tool for them to use. We will meet with you, discuss your vision and goals for the project, and begin designing and creating the most innovative piece of printed marketing material your business has ever seen. We will be in constant communication with you the whole step of the way so that we are always on the same page. So if you’re doing business strictly within Laguna Beach or all across the world, NADA Global has the solution for you. Just drop us a line.

Here are some of the specific printing services we offer:

  • Direct Mail – design and list acquisition
  • Brochures and Marketing Solutions
  • Point of Purchase & In-Store Displays
  • Ad Campaigns
  • Site and Store Signage
  • Promotional Materials (pens, shirts, flash drives, journals, etc.)

If you are looking to create something totally unique that is not on this list, we are always up for a challenge.

Contact us today and let us help your business grow and continue to make our community better!

22 October

NADA GLOBAL: Logo Design Orange County

logo design orange county

Going Logo! Opt For The Best

Being the best these days’ means staying ahead of the rest. At NADA GLOBAL, we help Orange County businesses excel by creating and evolving unique logo designs and brand experiences.

Logos should be striking, memorable, and appropriate to your business. Your customers should associate your logo with quality, trust and reliability, thus paving the way for long term loyalty. Ultimately the goal of your logo design should be to establish a positive connection with your customers. Truly great logo design is about making something memorable and timeless for all those who experience it.

Building A Brand

It’s time to expand, evolve and excite! NADA GLOBAL can help you wind up 2015 with a whole new look.

Your logo is ultimately your first impression, because your logo design is often the first thing people will see about your business. As the cornerstone of your company’s campaign, your logo design is the symbolic presentation of the professionalism of your company, business or product. At NADA GLOBAL we provide “Logo Design” as part of our cohesive design services that will ensure your brand is unified throughout all aspects of your business. We will translate your brand identity through Logo design, Advertising & Marketing, Brand Development, Graphic & Website Design and Social Media. Our design team can take concepts to a higher plain and improve the level of inspiration behind each and every idea.

NADA’s Logo Design Orange County Portfolio

Our research-based custom logos are designed to set you apart from your competitors. Our motivated team of creative thinkers thrives on creative challenges and has designed logos for a number of businesses from a wide variety of industries including:

Now you can join the parade of fans like Bill Flynn of Flynn Jobs who is stoked with the more modern look and feel NADA GLOBAL created by completely overhauling their existing logo. We decided that the mark of an abstract tree with a bright green and sleek grey really stood out, represented their tagline, financial world for businesses, growth and differentiated them from all the other recruiters out there. Today Flynn Jobs leads the way in the recruiting industry and we are so happy that we were able to be a part of their continued success.

Another client of ours, the power team at RNG, came to us with one mission: to get their website to represent who they truly are, sophisticated, well traveled, expert educational and therapeutic consultants that help children and families around the world. After brainstorming and countless hours of research we decided to focus on the main services and show off as much as we could on the homepage while still keeping it simple and beautiful. Working with RNG was great from the very start and together we were able to let their story unfold into a beautiful site that stands out from the rest.

Our design portfolio also includes a client who really wanted to get to the top! TOP3 partnered with some really smart people and they developed a way to get websites in the top 3 paid positions of Google, Yahoo! and Bing not some of the time, but ALL the time. We were so intrigued that we had to see what it was all about. Wanting to create something fun that represented the elevation of the businesses they worked with, we created a logo and brand that has pizzazz, depth and emulated their rise to the top! Rocking to the top, TOP3 is taking the SEO world by storm!

Come experience the NADA difference!

Owning a killer logo has never been so easy! Combining your vision with skillful design for all to see. Our experts guide you through the entire process. Once we have established your objectives, we begin your logo design. After designing a handful of variations, we then get your feedback and make any necessary changes before submitting the final version.

You’ll receive a 100% original and professionally designed logo, in different versions and concepts.

If you’re in the Orange County area, and would like to learn more about what we can do for your business contact us, we’d love to hear from you! Our office is conveniently located in the beautiful city of Laguna Beach, CA and we’re just a short drive from most Orange County cities!

hello@nadaglobal.com

949-485-6575 CA | 651-229-0085 MN

931 south Coast Hwy / Laguna Beach, CA 92651

19 June

Find the Right Fit with an Orange County Advertising Agency

Orange County Advertising Agency: What’s Important?

Orange County Advertising Agency

Oh the choices! Oh the decisions! Which agency should I choose? How much should I spend? Am I getting ripped off? Are they listening to me? Do they see my vision? Do I even know what I want? Do I even know who I AM ANYMORE!?

Okay, maybe a little dramatic, but these are some of the natural questions that arise when trying to choose the best advertising direction for your brand, product or company. There is a lot to think about and it can be very overwhelming to a business owner who already has a lot going. But here’s a reality check: it is extremely important not only to get it right, but to get it right to the point that it yields quality results.

The tricky part is that one “simple” Google search for an Orange County advertising agency will fill your search results with more confusion. Agencies who pay Google to show up at the top of the results page make you think that those companies are the best choice – but they may not be. Local agency results show up next, which can be very enticing but again may not be right for you. So how do you know? How do you filter through all the choices to find the right agency? Well that answer lies in identifying what type of agency might be the best fit for your company.

Like in any industry, there are a myriad of different size companies that do the same type of work and to different degrees. But it’s important to remember that small doesn’t mean bad or insufficient and big doesn’t mean good or efficient. Like in any relationship, business or otherwise, it’s best to find a partner who you can connect with on as many levels as possible. Unfortunately this is where the work and research comes in.

Not being the right fit is okay. Business relationships shouldn’t be forced. Ideally, they should be complementary. Rather than play power games or try to force a relationship just because it’s easier than doing your due diligence, it’s better to look someone in the eye and say “Look, I appreciate your time and consideration, but we aren’t the right fit.” The agency you choose not only needs to know you well, but also needs to have an attitude that will champion you. This, in addition to having the capacity to handle your needs, is a big step forward in identifying the right agency for you.

This is something that you must remember when taking meetings with prospective agencies. Is there a natural connection with the people who will be working on my account? Are they really listening to me? Do they understand? Based on their past work does it look like they can help? Of course it’s never going to be a perfect relationship. However, these are the intangible factors that make the difference in whether or not you will have a positive experience and successful branding and marketing strategy.

Now This Is How We Roll

NADA GLOBAL is an Orange County advertising agency, and our development process is streamlined and geared towards executing with accuracy, efficiency and quality while keeping the timeline in mind.  All projects follow this creative process.

We will have a creative consultation with you to understand YOU, the details of your business, your target audience, short-term and long-term goals, difficulties, and needs.

Our team will work collectively using the information gathered at the creative consultation to design a set of creative options that fit with the direction of your business.

Once we are confident that TOGETHER we have achieved the creative objective, we will present the strategy concepts for review.

Following your approval, we will commence with the development process and execute the plan.

Once we have completed all revisions requested we will request final approval and will make the necessary adjustments for the world to see. Congratulations, we have effectively creating a marketing strategy that is tuned into the heart of your business. We won’t rip you off. We will listen to you. We will see your vision and work together to achieve the quality business-driven results you want.

The best part about us is our people. We genuinely care and intentionally focus in to you as a team. We value each other’s input and work together for the good of the whole. Come visit us and be valued.

09 June

Laguna Beach Printing and Design – The Necessity of Collateral

Let’s get straight to the point…

Laguna Beach Printing

Every business needs some form of tangible collateral. Whether it is business cards, flyers for conventions, brochures, event invitations or even mugs, t-shirts, or pens, a business needs to use collateral to brand themselves and market their services or products. The power of good collateral can make the difference in customer loyalty, purchasing behavior, and whether or not they refer your business to others. It is as simple as making sure people remember your name.

Here at NADA GLOBAL, we provide Laguna Beach printing services that are high quality, timely, and professional. Our partnerships with printers and designers ensure that your business’ identity is shown through every piece of collateral, and that your message is not lost in translation.

Still, companies believe that printed collateral is out-of-date, and often times the costs outweigh the benefits. This is far from true. Printed collateral is a tool for marketing and branding. It can help spread awareness of your services as well as maintain customer loyalty. Printed collateral can also be used as a tool to gain a competitive edge over other businesses. Here are some reasons why all businesses should use collateral:

Use It As A Competitive Tool

Print materials can be helpful in establishing your brand over your competitors. Using brochures, folders, or other materials, you can identify what makes your brand unique, and how your business or products compare to your competitors. For example, if you offer a service of some kind, whether it be a medical service, mechanical service, or something else, then you can use print materials to give out at conventions that demonstrate what services you offer and what your competitor does not offer.

It Helps You Look the Part

Having print collateral like business cards can help you look more professional and stand out amongst the rest of your industry. Creative, bold, and unique business cards will make sure that potential clients and business partners contact you before anyone else. Here at NADA GLOBAL, our designers work hard to make sure that your business cards reflect who you are and what you want to achieve, while also ensuring that the overall design will spark a conversation.

Collateral Can Help Build Brand Loyalty Within the Company

Beyond printing material for marketing, we also print and design office supplies and collateral to promote the brand within the office. With branded coffee mugs, pens, t-shirts, and folders, you can help support brand loyalty within the office. This can help improve employee relations, and it can create a professional look within the office.

NADA GLOBAL Has Everything You Need to Start

NADA GLOBAL is ready to help you print your needed collateral and marketing materials. We offer the best in Laguna Beach printing, and whether you are in the area or not, we want to help you market your business through print collateral. To contact us e-mail hello@nadaglobal.com, or visit our website.

18 December

Get Responsive For The New Year

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Between 30 and 50 percent of website traffic comes from mobile devices, such as smartphones and tablets, and this number continues to grow as mobile Internet usage overtakes desktop. As 67 percent of users say they are more likely to make a purchase if a website is mobile friendly, it is no longer a viable option to simply design one website for desktop users and another for mobile. Instead, you need to embrace responsive web design.

What Is Responsive Web Design?

Responsive web design is an approach to layout and coding that enables a website to adapt to the screen size of a user’s device. This helps with everything from reading and navigation to panning and scrolling. Plus, your site stays exactly the same, and it is always the entire website, no matter the device.

Why Is Responsive Web Design Important?

There are several reasons why responsive web design is important for any business and has advantages over a separate mobile site:

Higher Google Rankings

Google favors anything that improves user experience and has named responsive web design as an industry best practice. In addition, responsive designs have a single URL and the same HTML, which makes it easier for Google to crawl, index, and organize pages and for users to share, interact with, and link to content. All of these factors lead better SEO and higher rankings in search results.

Optimal User Experience for Every Screen Size

As there are no longer just a few standard screen sizes and resolutions, it is almost impossible for web designers to create a layout for every possible user. Responsive web design automatically adjusts the look and feel of a website to fit perfectly to any device. No more frustrated users returning to your site on a different device, struggling find previous information, content, products, or services.

Provided that you do not have any images or code slowing your site down, a website with responsive will be fast loading, and users will not need to zoom in and out tor read content or navigate. The design will even acknowledge touch-screen capability to improve interactivity. Finally, responsive design is the safest bet — your website should continue to work effectively on any future devices without the need for extensive changes.

Conversion Rates

The combination of better SEO and an optimized user experience leads to lower bounce rates and therefore more conversions.

Cost Effective and Time Efficient

Although the site itself may take slightly longer to design and develop than one just for desktop or just for mobile, building a responsive website is much less expensive and time consuming than creating two separate sites. As you will have just one SEO campaign, one place to add content, and one site to audit, updates will also be less problematic over the long term.

Responsive web design is no passing fad. A responsive design shows every one of your visitors that you value them, whatever device they use to view your site, and that you are willing to put in the effort to provide them with the best experience possible. Responsive design should be the only option you consider if you are looking to enhance your SEO and increase your conversions.

Here at NADA we specialize in responsive web design, feel free to contact for more information!