Orange County Promotional Printing
When I was a kid my dad owned his own business. His business model was relatively simple. He bought, refurbished, and then resold telephone systems, the kind used by medium to large businesses, hospitals, churches, etc. The name of his business was The Telephone Exchange. Pretty clever name as it was a play on words referring to the olden days when you had to hand crank the telephone to connect to the local exchange switchboard operator to place a phone call. If you still don’t know what I am talking about watch the classic television show Lassie. You’ll see an example of that antiquated form of social communication in just about every episode; along with each character’s uncanny ability to translate dog barks into actual life saving instructions. But I digress.
One of the memories I have from my father’s business was that he would order black promotional pens that had his company’s name printed on them. These pens were all over the house. Funny thing was these pens weren’t necessarily anything special, but they were trustworthy, as opposed to the seemingly inkless name brand pens sitting next to them in the drawer. Now honestly, there’s really no way to know how much actual business these pens brought my dad, maybe none. But one thing I do know is that I started to see these pens everywhere…friend’s houses, extended family’s houses, local businesses, in the pews at church, people’s cars…these things got around.
Promotional Printing and Brand Marketing
Promotional printing is meant to help disseminate your name, brand, product line, and/or business to the world around you using common items that people use everyday. It keeps you in the hands and minds of your customers and future customers. Where many businesses fail at this, specifically businesses less experienced in marketing, is not understanding how to make the most of promotional printing. For instance, unless you are a local, national or world-renowned company, simply sticking your unfamiliar logo on a pen isn’t enough. Just like in branding your promotional items need to have enough information to draw people to want to know more. You want people to be intrigued enough to investigate. This is what gets people in.
The common thought is that if a customer doesn’t investigate, look into and/or engage your brand within the first 72 hours of learning about it, they usually will not remember you or maintain ongoing interest. This is where promotional products can help. These products market your company. But don’t go overboard. It is not good marketing to flood these items with tons of information other than basic company and contact information. A good place to start would be to include your branding, your name, and your phone number/website. It also may be useful to include a short tagline that helps people identify with your brand.
Quality, Not Quantity. Get Rid of the Junk!
Color and material selection is also very important. When creating and designing tangible marketing materials, it is wise to think about how to keep these items useful to those who will be receiving them. Ever go to a trade show, conference, community happening or similar event where businesses are marketing themselves? Ever leave with a big orange foam key ring that you immediately throw away on the way out, a bright neon green shirt you’ll never wear, a cheap water bottle that leaks, a pen that doesn’t work? We all have, and it’s annoying. I love free stuff, but I don’t like junk.
What’s interesting, at least for me, is I tend to directly link the quality of the business to the quality of the promotional materials they give out. Obviously that’s not always the case, but it doesn’t help when people have something with their name on it that’s essentially just trash. I recently received a very well designed, high quality water bottle to use. It was a promotional item that has a clear tube style bottle with white end caps and a very clean, crisp lettering of the name of the company in a sleek black font. The functionality of the bottle exceeds the ones you would buy in a store. The design of the bottle makes you proud to have it in your water bottle arsenal. It’s different, well made and well designed. I’m proud to own it, and use it, and I am keeping it. But this is the goal. Hand out something that people will be proud to use, not something they can’t wait to throw away once out of your sight.
NADA GLOBAL is Your Source for Orange County Promotional Printing
At NADA GLOBAL we can assist you with all of your promotional printing needs from start to finish. From branding, font selection, content development, color schemes, unique designs, and smart marketing strategies, we can help you develop promotional ideas that are tangible and useful to your clients and potential customers. Don’t’ think that just anything goes and that this type of marketing doesn’t really matter…everything you put your name on is a reflection of you. Like my dad and his pens, whatever you hand out, make people want to keep it.