30 June

The NFL, Logos, and Branding

Official_NFL_ball

NFL brand logo ball

If you’ve been following NADA on Facebook (and if you haven’t, go on over and like our page!), then you know about the recently launched Fantasy Suite app. While it will eventually be able to help users control all their fantasy teams across major fantasy sports, our current focus is fantasy football. So as we’ve been reading up on all things football, news came across our screens this month that interested us as marketers.

The NFL is a powerful, widely-recognized brand, especially in the U.S., which is why it was quite interesting to read of the NFL’s decision to alter one aspect of its Super Bowl logo. Instead of Roman numerals, in 2016 it will sport standard Arabic numerals. Why ditch the iconic Roman numerals we’ve come to associate with one of the largest sporting events? That year sees the 50th Super Bowl take place, and the Roman numeral for 50 is a single “L.” In considering the design possibilities, the league’s VP of brand and creative Jaime Westin said it wasn’t working out graphically, adding the Roman numerals return in 2017.

Branding Begins with a Logo

Today branding is an important part of marketing. Brand is not just about a name, logo or symbol. Yes, color, shape, and size all factor into a good logo and brand design, but branding is about the combination and the feelings it all evokes from consumers. The sum should be greater than its parts. A logo should be recognizable with or without the company name beside it. (Think Apple’s logo of a simple apple silhouette missing a single bite or the Nike “swoosh.”)

The NFL’s use of Roman numerals for the Super Bowl logo began in 1971 with Super Bowl V. Roman numerals evoke a sense of history – and history being made, which is perfect for such a visible, aggressive arena sport. Unlike that of the NFL logo or traditional logos, the Super Bowl logo was fluid. Each year saw a redesign; the look changed but the Roman numerals remained. However, in 2010 a standardized look was created by adding the Lombardi Trophy above the classic Roman numerals.

During a process that began in April 2013 and eliminated the graphically unappealing “L,” over 70 versions of the national Super Bowl 50 logo were created. The “50” will be gold-colored representing both the event’s golden anniversary and location – the Golden State of California. This highlights the process of logo design and branding. It can be a long but necessary process because the reality is that no matter the project the first version is not usually the only consideration or the final selection. A logo should be a reflection of the company it represents, and Westin, her team, and the NFL feel that the Super Bowl 50 logo does make a powerful statement for the NFL brand.

Orange County Branding and Logo Design with NADA GLOBAL

Branding – or rebranding – begins with a name then logo whether you’re a small Orange County business or national corporation. Unlike Super Bowl logos, it’s a relatively static image for most companies, and the importance of it as well as its development cannot be stressed enough. NADA GLOBAL has helped many clients — from Orange County — to the East Coast with branding and logo design. Along with the company name, we consider its product or service, colors, shapes, size, typeface, and placement in designing or redesigning a logo. We consider how it will look on a website, business cards, promotional items, and print work – anywhere a logo should be placed. Helping clients with branding and logos is incredibly rewarding. NADA GLOBAL designers work hard to create not just a good logo but a great one, one that excites clients and speaks to their audience.

Ok, so now who’s looking forward to the start of NFL and fantasy football?!

24 April

Some Thought on Brand Social Media Strategies

 

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The rapid spread of internet technology and the business opportunities that have popped up around it means that laws are running to keep up with the times and new situations. In cases where social media and business meet, a few things are becoming clear: the law will recognize (certain) tweets and posts as promotion and advertising.

Earlier this month, New York pharmacy chain Duane Reade found itself in one such situation when it tweeted a picture of actress Katherine Heigl carrying Duane Reade shopping bags with commentary saying that she enjoyed shopping at “#NYC’s favorite drugstore” and tagged both Heigl and itself. Heigl and her reps contacted the chain asking it to take down the post. After several refusals to do so, Duane Reade found itself in a $6 million dollar lawsuit.

Perhaps that sounds crazy – unless you know a little about copyright law and its role in the digital age.

Social Media Marketing: Think Before You Tweet

Social media has a way of making things spread like wildfire; a post could potentially be spread to thousands in a short period of time – whether you’re an individual posting from your bedroom, a small or local business, or a large corporation – because of how social media instantly links to a specific person, place, or thing through tagging.

While all should consider the content they post, businesses have extra reason to be careful. In the wake of the Katherine Heigl-Duane Reade Twitter incident, Adweek interviewed some experts about where Duane Reade went wrong and advice for brands when it comes to social media strategies.

  • Ask permission. Getting written permission from the copyright holder and person in the picture are obvious safeguards. Even though sharing is easy and possible on social media sites, a business should look at all its social media actions through the lens of traditional advertising and promotional gain. Otherwise, a person has the right to seek damages.
  • Retweet without commentary. Simply sharing information from the original source can help protect brands under the First Amendment. However, the situation changes quickly if that information appears as though it’s being used in a promotional way or as an endorsement, as Duane Reade did.
  • Consider your words carefully, and be honest. Once again, avoid commentary that sounds like an endorsement when sharing a photo you don’t own, and be transparent about the original source and situation – meaning, be clear that your company wasn’t involved in setting anything up, etc. As advised in the Adweek article, a cautious but better approach would be to express surprise and delight at seeing a celebrity with something from your brand as opposed to writing a message that sounds promotional.
  • Take down any post if asked. Heigl’s first move wasn’t a lawsuit seeking damages. If Duane Reade had acquiesced, this social media discussion wouldn’t be happening. Well, maybe it would be (look up the Samsung/Ortiz/Obama selfie that wasn’t so innocent that blurred the lines between spontaneous and set-up).

It’s important to be savvy and smart in the digital age. The game may appear easy to play and every things fair game in social media. However, there are definitely fine lines dividing engagement, marketing, and promotion and advertising especially when it comes to using celebrities’ likenesses. Of course, don’t let this deter your brand from reaching out to customers in a fun, engaging way. Just keep these social media marketing tips in mind.

04 April

The Internet – Twenty Five Years Later

bernerslee-404_682192cYep. The Internet can be counted as officially a quarter of a century old.

The month of March (March 12, 1989, to be exact) actually marks the occasion when Tim Berners-Lee proposed using computers to make information sharing possible through a worldwide “web” of links and nodes. Berners-Lee’s idea would become the vast internet we know and depend on today. (Yes, kids, the internet didn’t always exist.)

The World Wide Web has transformed the world with an Information Revolution. Something happening on the other side of the world can be known by the time we go to bed; newspapers are nearly a thing of the past as websites have become the medium of today for news of any sort. Today’s economy is a world economy; markets in Asia, Europe, and the US are intertwined. A small business – let’s say, located California’s Laguna Beach – is able to reach a client hundreds (or thousands) of miles away. The Internet Revolution in one word: globalization. Through computers, smartphones, and tablets, we have incredible access to the world.

The internet has changed the way we live, work, communicate. But let’s take a look at work: The Internet has vastly impacted business in general. Some industries have transformed or nearly fallen, while new ones have been given life. Entrepreneurs are now bloggers, YouTube sensations, and sellers in online shops like Etsy. Heck, Google is as much the name of a search engine as it is a verb for doing an online search. Then there’s marketing, NADA GLOBAL’s area of expertise and interest. Marketing plans now include websites, social media strategies, and email communications to keep in touch with customers, plus online shopping carts so a business can sell goods or services and SEO strategies.

Where would we – NADA GLOBAL included – be without the internet? With revolution comes the responsibility of properly dealing with a new paradigm. It’s been 25 years, but we still need to think about how to protect the information freedoms we’ve been given. We think internet censorship as something only certain foreign governments do, but in reality, internet freedoms are being infringed upon everywhere (increased surveillance by the NSA is a current debate).

On the anniversary of his momentous proposal, Berners-Lee brought up issues of net neutrality, openness, non-restriction, and digital bill of rights that would uphold those ideals.

OK, this is sounding a bit serious. But, an open and free worldwide web is how we’ve gotten to the point we have today, how many of the opportunities of today have been created. What do you think? Should we be doing more to keep the internet open and free for all? Would things change at all of the government took more control over the internet community?

21 March

Power of Social Media: The Tweet Heard ‘Round the World

Ellens selfie power of social media

Hollywood’s award season always brings a lot of newsworthy moments – from red carpet fashion to Oscar winners and upsets. This year’s Academy Awards show on March 2nd was another three-hour long show with the usual musical performances, tributes, mix of heart-felt and awkward acceptance speeches (calling out Matthew McConaughey here),  and jokes poking fun of celebrities.

However, all the deserving Oscar wins and fashion moments may have been trumped by host Ellen DeGeneres’s spontaneous decision to take and post a selfie – that both loved and reviled baby of social media and smartphones, making the night’s biggest winners Ellen, Twitter, and Samsung.

Creating an Interesting and Unique Moment in Social Media and Marketing

Proclaiming a lofty goal of setting a new retweet record, Ellen’s selfie quickly morphed into a picture of the who’s-who of Hollywood. Captured by Bradley Cooper, it included the likes of Meryl Streep, Jennifer Lawrence, Brad Pitt, Angelina Jolie, Channing Tatum, Julia Roberts, Kevin Spacey, Lupita Nyong’o and her brother, plus Jared Leto’s eyeball. Talk about setting up for success.

President Obama’s “Four More Years” photo was the previous record holder with 778,800 retweets. Ellen’s garnered over one million retweets in just over an hour, causing Twitter to momentarily crash. It could be argued that few people could get such a response – no matter whether the public figure was a Hollywood celebrity or political figure. Ellen has a strong social media presence with over 13.3 million Facebook followers, over 27.8 million Twitter followers, and nearly 4.5 million Instagram followers. Add to that a fun Oscar picture, and it’s no wonder it became a phenomenon.

The second winner was Twitter. No website wants to admit even a momentary defeat; a crashed site is pretty embarrassing, but it seemed to not hurt Twitter but rather added to the moment. While Facebook is still the most used social media site, Twitter appeals to a younger demographic who is social media savvy and loves the immediate interaction Twitter enables.

Others have since tried to capitalize on Ellen’s photo retweet success and attempt to beat her record– everyone from Homer Simpson to 65-year-old Texas business owner Terry Shipman. Shipman didn’t beat Ellen, but he’s still a winner: he went from fewer than 10 followers to over 9,000 and over 185,000 retweets of his photo, a simple selfie of him with his two pups. A true testament to the power of social media.

Now to the last big winner: smartphone manufacturer and Oscar show sponsor Samsung. With the help of a Samsung Galaxy smartphone, the Tweet heard ‘round the world was made possible. Though Samsung was a sponsor, the moment didn’t feel like a contrived bit of product placement (think the Coke cups on American Idol judges’ table ) making Ellen’s Oscar selfie was also a PR and marketing boon. Mentions of Samsung across the interwebs increased dramatically – by 27 fold, and with over 40,000 social mentions throughout the Oscars alone. And that’s without actually being mentioned in Ellen’s original tweet!

I suppose the moral of the story is the power of social media and having a presence. Social media can make or break a person, a company, or a brand. Use it wisely, and you never know what could happen.

21 February

Is Your Website Responsive?

Laguna Beach Advertising Agency, Orange County Advertising Agency, Laguna Beach Website Design, Orange County Website Design, Laguna Beach Branding, Orange County Branding, Laguna Beach Printing, Orange County Printing, Laguna Beach Logo Design, Orange County Logo Design
Website development doesn’t stop when a site goes live. As technology advances, there are new things to consider. Responsive web design has been the topic of conversation for the last few years and looks to be the next standard for online marketing. With increasing numbers of people getting smartphones, mobile web searches have risen dramatically – and people are expecting quality mobile content and a usability like that of computers.

So, what is responsive web design?

A responsive website is one that is the same across all devices, enabling a web searcher to get the same information on a tablet or smartphone as he would on a desktop computer. So instead of a single webpage that simply centers itself on the screen, responsive webpages are comprised of elements that move and adjust to fit the screen size on which it’s being viewed.

The viewing experience changes without the loss of information.

What Responsive Web Design Means for SEO

SEO is a process of increasing a site’s visibility. As a search engine, Google wants to return the best results for a searcher’s query. When users click on a site but quickly navigate back to Google search results, Google notes that site may not have been a good choice for the given the search terms. With responsive design, a website could see great benefits from mobile searches.

Bounce Rate. Not having a mobile-optimized site or having one that frustrates users will likely cause them to (quickly) navigate away from a site. This higher bounce rate lowers site rank. However, a responsive site is more likely to keep users on it and have them return in the future because it loads quickly, is readable, and has the needed content.

Ranking. Mobile-optimized sites are ranked higher in mobile searches than those that are not. Some sites have a mobile site that is separate from the main one, and a responsively designed site will rank just as well as those created specifically for mobile.

Linking. With responsive design, the PC and mobile versions of a site are one in the same. Therefore, backlinks to a main site are a link to its mobile site as well.

Building a single responsive site can take time, but ultimately it will reduce time spent on web maintenance and content creation since there is no separate mobile version. More importantly, responsive design makes a site more accessible to users no matter which device they’re using and increase visibility.

At NADA GLOBAL we take pride in building websites that are not only custom in design but also in tune with the latest technology. Visit our work to see our latest responsive sites.

10 January

New Year Tech Resolutions!

iBooks-three-up-MacBook-iPad-iPhone-e1374839022648

It’s a new year! A fresh start. Time to clear out the old, make room for the new. Here are a few tech resolutions to help you start the year off right.

Update! Update! Update!

Keeping your computers and phones updated to the latest version is important when trying to maximize the usage and performance of all your gadgets. Today, instead of clicking “remind me later” go ahead and take some time to update all the programs that have been jumping up and down in your dock for the last month. It will not only make you feel better, but make things run smoother.

Clear out your old apps.

Feeling like your phone is cluttered? Do you find yourself constantly scrolling over apps you’ve never even opened? This month is the perfect time to delete all your old apps and take advantage of new apps or simply free up memory space. Looking for great new apps? Check out this list we found for the best apps to get you into the new year.

Put a lock on it.

Our smartphones, computers and tablets are basically the easiest/quickest way to find out everything you need to know about a person. From a simple swipe on a phone, your bank account, emails and even photographs are readily available to anyone. Take time this month to secure your devices, add those pins & lock your phones. It might seem like a nuisance to have to unlock your phone every time you need to use it, but the day your smartphone is stolen or misplaced your personal information will be safe. Take a look at these tips on how to keep your smartphone safe.

Back it up!

Having a computer crash or a smartphone wiped out can be quite devastating. We are often so busy throughout the day that backing up our files can be the last thing we want to do. This year, take the time to back everything up properly so that a wipe-out won’t leave you completely stressed out. These days, backing up our information has been made very easy for us. Whether it’s a cloud based program or an external storage system, backing up information can be done easily and you won’t ever have to risk losing all your data again.

Change your passwords!

Passwords are often hard to remember and since we do so many more things on the web these days then ever before, millions of people use the same password for every website they visit, putting them at major risk for identity theft. Take some time and change your passwords. Don’t use the same one more then once and create passwords that cannot be easily cracked. Need help coming up with the perfect password? Try this password generator.

22 October

Thinner and lighter: Apple the new iPad Air

Today is an exciting day for the tech geek in all of us, as Apple introduces its newest product, the iPad Air.  Apple’s iPad has undergone a makeover to become thinner, lighter and faster then ever before. With all these new changes it’s even been rebranded to the iPad Air. Wow, we love it! If your sitting their wondering what kind of updates you can expect from this new iPad, here’s what you need to know.

The new body is just 7.5mm thin similar to the MacBook Air and only weighs one pound. It offers a 9.7 inch full retina display and a 5 mega pixel camera on the back. This new flatter body allows carrying and lifting the iPad much easier for everyday usage. The screen has better illumination and there is even a new camera on the front for all your FaceTime video calls.

Apple iPad Air

Equipped with the new A7 chip and a 64 bit architecture Apple says is 8 times faster and has 72 times better graphics performance than the old processor making productivity for business and creatives much more enjoyable. Apple even plans on including its flagship iLife and iWork apps for free with this latest update.

The new Air will start at 499 for the 16GB model and be available in silver and space grey starting November 1 and will be equipped with iOS 7. For more information you can watch the full video here.

We are really eager to see what this new iPad has to offer us as a company. A huge part of being a successful advertising agency is to continuously grow, evolve and expand our creative minds and technology like this give us endless opportunities.

21 August

For the Greater Good

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Inspired by our mission Design for Change, and propelled by the moniker For the Greater Good, we at NADA GLOBAL have decided to take things to a whole new level. After much thought and consideration about what is really important to us, we’ve created a program called NADA GIVES.

NADA GIVES is committed to donating 5% of new contracts to seven designated charities of our clients choosing. By creating this new program we are not only designing for change but giving our clients the opportunity to do their part for the greater good.

 

NADA GLOBAL's For The Greater Good

NADA GLOBAL's For The Greater Good

NADA GLOBAL's For The Greater Good

NADA GLOBAL's For The Greater Good

NADA GLOBAL's For The Greater Good

NADA GLOBAL's For The Greater Good

NADA GLOBAL's For The Greater Good

18 July

The New NADA: When Change is Good

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We are very excited to announce that NADA just went GLOBAL and with that there have been many changes along the way. NADA GLOBAL, formally known as NADA advertising has taken things to a whole new level rebuilding itself from the ground up. We’ve adopted a new mission, expanded our team and even moved into a new office right next to the ocean in Laguna Beach, California.

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Here at NADA GLOBAL we are lucky enough to spend our days working / creating / designing in a beautiful sun-filled office where our creative energy flows and transforms into wonderful things. We love that we can check the surf from our window and it doesn’t hurt that we get to wear flip-flops on Fridays! We truly believe we have created a wonderful thing here at NADA so come on by for a meeting, or just to say hi, we’d love to see you!
“To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly.” – Henri Bergson