DayNa Decker gave NADA GLOBAL a call in early October 2013 and had a challenge. Can we redesign and redevelop her site by the end of November? We thought for a second, said yes and it was on! Off to the races to develop a site that had beauty, functionality, a great user experience and transmitted the sexiness & elegance of the brand. We discussed different features, UX, flow and ended up with a clean, simple scrolling home page style site to give the user access to all their products in one unified place. Adding responsive design, custom shopping cart & backend functionality and an intuitive administrative ordering process, DayNa Decker is positioned to take the world by storm and bring her sexy, sultry, luxurious products into homes across the globe.
ABOUT DAYNA DECKER
Style visionary and trendsetting innovator, DayNa Decker infuses everyday life experiences with her inimitable designs of modern sensuality. DayNa created a niche in both the beauty and home fragrance markets after patenting several unique technologies and formulations. Well known as a visionary and tastemaker, DayNa instinctually fuses creativity, innovation and style into an elusive combination of wellness, elegance and function.
Her ingenious eye for seductive luxury and decadent sophistication evolved over years of traveling the world as a Ford model immersed in the worlds of fashion, art and culture. Born into a family of entrepreneurs from both the design and wellness industries, creative expression and savvy business sense run through her veins. DayNa, having mastered the art of perfumery in Grasse, France, brings an unparalleled sensorial experience and personal touch to all her collections.