Lovin' Spoonfuls


Branding, Web, Print

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We are all about Love here at NADA and who better to bring us the Love than Lovin’ Spoonfuls! Starting a non-profit is no easy venture and Lovin’ was ready to take things to the next level. Nobody hates waste more than them but it was time to throw out the old brand and bring in the new! Drawing off of their existing spoon and adding some flare, Lovin’s new brand was ready to go and be brought to the masses, masses of hungry people that is. We wanted to encapsulate the love that they put into every bag, every can and every truckload because no one should go hungry and they were ready to make some serious headway. Adding beautiful food-inspired colors to their new custom designed, CMS website, we provided a platform where they can not only voice their message but scream it as they expanded. Now over 737,000 pounds of food later, Lovin’ is really making an impact and proving once again that 1 person, 2 people, 3 people CAN make a difference.


Lovin’ Spoonfuls is a non-profit food rescue organization that services the hungry and underprivileged communities in Boston and the MetroWest areas. By picking up nourishing, wholesome and perishable foods from partners such as grocery stores, farmers markets, produce wholesalers, caterers and bakeries – Lovin’ Spoonfuls is able to deliver nutritional items that would otherwise be discarded to shelters, soup kitchens and crisis centers in need.


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