Responsive Web Design, Copywriting

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For many people, buying and selling a home can be an extremely stressful, and at times, a confusing process. With so many options on who to use, where to list, all the rules, regulations and fees to navigate, ShopProp decided they wanted to offer home buyers & sellers a simpler option that saves them lots of money. Part of getting this across to the consumer was developing a simple, clear, modern website that reflects ShopProp’s modern way of buying and selling homes. Our goal when building the site was to make sure a customer would come to them, clearly understand what they needed to do, and ShopProp would assist them through the process. We decided that the best way to get the message across would be to use clean lines, process graphics, modern web design and just enough text without overwhelming the user. The colors and images we chose are soft and re-assuring and the special features like a “savings calculator” turned this site into a show-piece we and ShopProp absolutely love. ShpProp now has a web home of their own!

“I just wanted to take second to thank you for a job well done. The NADA GLOBAL team delivered on time and an end product that all of us at ShopProp love and are proud of. You really did a professional job communicating with us through the course of the project. Thank you for providing us with a website that clearly, professionally and passionately tells the ShopProp message to our clients and prospective customers.” – Rob Luecke/Owner


ShopProp is led by Rob Luecke who has over 22 years of investing in the stock and real estate markets. Rob Luecke formerly founded, organically built, ran and sold RML/Integrity Trading an online stock brokerage firm.

In 2006 he saw the cost of buying and selling real estate sky rocket as prices rose. He started ShopProp with the mission of changing the way the world buys and sells real estate and educating home buyers and sellers on how much equity they are giving away in commissions when they buy or sell a home.


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